How IN-STORE RADIO Add Value To Customer Experience?
Ever thought of using instore radio to drive better customer experiences?
It’s not an obligatory but a necessity of modern marketing. Almost all typical retail businesses are paying strong emphasis to their customer experience, and they want to make their ambiance better, unique and appealing to entice consumers – and keep them coming back.
Though there are several methods to make an excellent impression, not all of them are as effective as in-store radio.
In-store radio cheer up the customer’s shopping process, and is one of the best ways to build strong communities within our organisations. At the moment, the shopping experience is arguably more competitive than the products themselves. With so many retails and ecommerce to choose from, shoppers are inclined to select the ones that are the most interesting.
In this blog, we’ll discuss the significance of in-store radio and why it’s so crucial in modern retail. So without any further ado, lets get started.
What is in-store Radio and why it is so important?
Instore Radio is a centralized branded radio platform that streamlines the audio across stores that also enables brands to produce & promote brand-specific audio content.
“It’s like having your own branded radio station.”
The primary goal of in-store radio is to engage potential consumers with the right music while they shop. For emerging businesses, instore radio provides a perfect opportunity to advertise exclusive deals & discounts, communicate brand message, and create a pleasant environment for listeners. With in-store radio, you can send personalised content at the point of interaction or during transaction. The kind of impression you’ll create will definitely instate goodwill and is the key to long-term retail success.
Think about this, if people enjoy interacting with your brand, they’ll definitely spread the good message – giving you the credibility you deserve.
Many retails accredit instore radio as a primary channel for messages & announcements. It can envisage varied form of communication such as –
- Emotional i.e., welcome message or thank you message, apologies for minor inconveniences,
- Informative i.e., informing customers upcoming sales, home delivery, online shopping, cashless payments, exclusive deals, and so on.
- Business/staff communication i.e., sharing protocols and guidelines, scheduling staff duties, assigning tasks, etc.
Instore radio is not only for customers. Guess what, it has the potential to bring your shop to life.
Instore radio is also a great investment to look at the role of music in the workplace, and how we can use music to build strong communities, which in turn can lead to shared values, and culture.
Everyone knows that music has the power to bring people together, whether it’s connecting over the nostalgia of old pop song or enjoying the vibe of a live performance – people feel connected to others through music.
Why is INSTORE RADIO so crucial in modern retail?
In-store radio gives you the full control over the narrative within your store. It also gives businesses a fantastic opportunity to create an ambiance that appeals to your target audience’s. When you adapt the content to fit the interests and demographics of your consumer base, your in-store radio becomes much more successful.
Above & beyond, this form of marketing has become highly popular amid pandemic as it enables businesses to convey value while simultaneously boosting brand loyalty. It becomes easier for retailers to direct crowd to specific deals or department, helping you to seize marketing opportunity you won’t want to miss out on.
INSTORE RADIO is vital for modern businesses because:
- It helps you to tap every touchpoints, enabling you to educate, inform or entice customers at right time.
- Encourage optimistic response and positive word-of-mouth marketing
- Instore radio brings people closer to your shop, and creates a community around your brand.
- It does take care of your employee morale
- You can create engaging playlist w.r.t your brand & audience persona.
Getting started with instore radio can be complicated and technical. Hence, re recommend hiring a creative studio who can meet individual requirements. The in-house team of professionals have proven highly valuable for creating effective audio stream and will make a bespoke solutions based on your company need.
Contact us today for more information about in-store radio.